Grow strategic accounts
The commercial intelligence layer for the ingredients industry.
A62i connects market signals, product intelligence and commercial knowledge to uncover opportunities, prioritise action and accelerate growth.
Company logos are used solely to illustrate the food & beverage market covered by A62i. No commercial relationship or endorsement is implied.
Turn market intelligence into commercial action.
Shape market priorities
Which markets, categories and customers should we prioritise?
Guide customer innovation
Where can we help customers differentiate or reformulate?
From market signal to commercial opportunity.
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See the market
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Understand
the players -
Map your position
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Spot the opportunity
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Act on it
Find whitespace before your competitors do.
The A62i™ Prism benchmarks products across consumer-value dimensions, revealing where portfolios are concentrated, and where the market is not yet served.
Built for how ingredient suppliers go to market.
Prioritise the right accounts
Identify where the strongest commercial potential sits across customers, portfolios and categories, so teams know where to focus and why.
Industry-specific context
Understand products, brands, owners and categories according to how the ingredients industry actually operates.
From ingredient to market
Trace an ingredient across finished products, categories, brands and customers, and see where its use is growing or declining.
Voices from across the ingredients industry.
The recurring challenges we heard can now be answered and tackled.
Grow strategic accounts
“What are we still not selling to the customers we already serve?”
A62i reveals which of your technologies customers buy elsewhere, so you can identify the right cross-sell opportunities.
Sales Director
Shape market priorities
“A regulation change is coming. Where should we act first?”
A62i maps the affected ingredients, applications and accounts so teams can prioritise both defence and growth.
Product Manager
Grow strategic accounts
“Market by market, how is this account evolving, and where should we focus next?”
A62i reveals what your account is prioritising in each market, so you can focus on the right growth opportunities.
Strategic Account Manager
Shape market priorities
“What’s actually working in this market, and what isn’t?”
A62i shows which innovations are performing and which are disappearing from the shelf, so the advice you give customers is built on outcomes, not launch announcements.
Marketing
Guide customer innovation
“Where can this customer genuinely differentiate with our technology?”
A62i benchmarks the product against its direct competitors to reveal the positioning space nobody occupies, and where your ingredient can make the difference.
Technical Sales
Grow strategic accounts
“I have a new product to introduce. Which of my accounts is most likely to adopt it first?”
A62i identifies which accounts are the best fit for your new product, so you can start where the product is most likely to gain traction.
Account Manager
Guide customer innovation
“Is our innovation pipeline moving with the market?”
A62i tracks reformulations, ingredient substitutions and positioning changes as they happen, so pipeline decisions follow what the market is actually doing.
R&D
Grow strategic accounts
“Is my customer also manufacturing private label, and in which categories?”
A62i reveals your customer’s private-label activity, so you can uncover growth opportunities beyond its own brands.
Account Manager
Built from 30 years of industry experience
Why we built A62i.
“After 30 years in the ingredients industry, I’ve seen that defining where to focus, what to prioritise and how to drive growth is still a challenge. We built A62i to generate the right market data, connect the dots and turn that intelligence into execution, helping teams act proactively, focus resources on the right opportunities and drive sales growth.”
Juan Soto
CEO & Co-Founder
30-minute live demo
See A62i working on your market.
Tell us the categories, markets and accounts that matter to you. We’ll show you the opportunities A62i can uncover using examples relevant to your business.